SHOPPER MARKETING.(MANAGEMENT)

ISBN: 9788415735458

10/10
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SHOPPER MARKETING.(MANAGEMENT) - STAHLBERG MARKUS (PROFIT) - HIPERnatural.COM
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SHOPPER MARKETING.(MANAGEMENT)

PROFIT
Cod.: libroc540070001
EAN: 9788415735458
10/10
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Information

- Collection: MANAGEMENT

- Edition date: 7/31/2014

- Language: CASTILIAN

- Country of publication: SPAIN

- Binding: BOOK IN ANOTHER FORMAT

- Pages: 320

- Dimensions: 17 x 240

Written by over 30 experts in the field worldwide, ShopperMarketing exposes the most effective means of converting into compradoresefectivos to potential buyers who are in the puntode compra.Shopper Marketing (marketing focused on the buyer and at the point of sale ) investigates the issue of marketing initiatives vandirigidas people who come to browse or buy lastiendas and that may influence your decision making definitiva.Es possible that shopper marketing is a field of new marketingrelativamente, but investments economic realizanen that field that increases year after year. Recent studies elshopper marketing grows even faster than advertising onthe Internet. Only 5 percent of buyers are loyal to one brand within a product category. These resultadosdemuestran that there are huge opportunities to influence decisions ycambiar customers at the moment of truth estánrealizando shopping-and Shopper Marketing may mostrarleexactamente mode conseguirlo.- This book provides easy to understand tips on lasnecesidades and trends compradores.- Includes a foreword by Philip Kotler, global marketing guru - A must read for all marketers and delas general sales and retail, as well as for students marketing.-sales and POS environments strategies and campaigns shoppermarketing, relationships at the point of sale, effective presentation delenvase product (packaging) and much more.
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